IHS is a brand created by the convergence of high streetwear and figurative art.
IHS is a monogram, often stylized with a cross in the "H".
A nomen sacrum used since the middle ages in figurative art.
It turned into a tattoo for the Crusader knights and evolved as a real logo throughout the renaissance figurative art.
Today the monogram becomes a brand, with a collection made up of strong contest, strategically reinterpreted according to new trends and new rules of streetwear.
It's a strong contemporary artistic / communicative resource.
The brand is owned by COOL FARM.
COOL FARM is an Italian company established in the international fashion scene on 2014, as a creative and productive factory, composed by an internal team with consolidated creative and manufacturing skills, integrated with advanced know-how on graphic, strategic marketing and communication.
COOL FARM in now a fashion company, rooted in the Tuscan fashion district, where all the collection of the brands in portfolio are produced.
COOL FARM products are entirely made in Italy, created by COOL FARM creative and manufacturing team.
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